Conferences & Round Tables Program

Tuesday, July 07, 2020


10:00 AM – 10:45 AM : The Future of Luxury – Market and consumer trends that will shape the luxury industry in China
The Luxury sector is going through a strategic shift; and China luxury spending is powering global growth. What does this new luxury consumer look like? How will the luxury market evolve?
Keynotes by Ying-Yan He – China Manager LUXURYNSIGHT Shanghai


11:00 AM – 11:45 AM : New materials and its challenges to designers, manufacturers and brands
Keynote by Lyla WU, Founder & CEO, Neuni materiO


12:45 PM  – 01:45 PM : Smart & Connected Packaging: The future of Brand Engagement
Whether it’s accelerating purpose and sustainability initiatives into your brands, providing a step-change in your data driven marketing activities or just helping your brands to explode into e-commerce, smart & connected packaging provides brand marketers with an efficient, scaled and future-proofed opportunity to deliver significant value for businesses, today.
Round table moderated by Changhai Huang – Chief Editor – Shanghai Packaging Magazine with the participation of:
• Lu CHEN – Senior Design Director – XIAOMI
• Qiong WANG – Marketing Researcher – 上海金鼎印务有限公司 / JINDING


02:00 PM – 02:45 PM : LUXE PACK SHANGHAI 20 2.0: DATA & DESIGN by centdegrés
LUXE PACK SHANGHAI 20 2.0 presents the epitome of packaging innovation, where data & design merge to create the future of packaging, with a strong statement: reviving the Chinese culture and its ying-yang revisited codes.
Balance between technology and crafts, innovation and heritage, data and design: reinterpreted by the symbolism of perfect equilibrium of ying and yang.
All the partners will present their inputs.
Moderated by Matthieu ROCHETTE SCHNEIDER – General Manager, CENTDEGRES CHINA with the participation of:
• Luc BERRIET – Fragrance Development Manager Fine Fragrance – Asia – FIRMENICH
• Ying-Yan He – China Manager – Luxurynsight
• Bormioli Luigi
• Bryan Ding – COO – Fenshang
• Kiki Chen – Sales VP – RC
• Monkey Turnkey
• Chang Xin – General manager – Dadeyu
• Xianrong Yu – Director – Dongguan Xianrong Packaging


03:00 PM – 04:00 PM : Challenges & Experiences in sustainability today in China
Moderated by Karen DU – Director, Sustainable Fashion – IMPACT HUB SHANGHAI
Anna KIM – Brand Activation Manager – CAMUS YUANLIU
Julia ZHU – Director of LK Research and Development Center – MAOGEPING Beauty


04:00 PM – 04:30 PM : LUXE PACK in green Nominees presentations


04:30 PM – 05:00 PM : LUXE PACK in green Awards Ceremony
Moderated by Karen DU – Director, Sustainable Fashion – IMPACT HUB SHANGHAI
In the presence of the jury members:
Celine CEN – Development and Sourcing Manager, CHANEL
Anna KIM – Brand Activation Manager – CAMUS YUANLIU
Julia ZHU – Director of LK Research and Development Center – MAOGEPING Beauty
Lu CHEN – Senior Design Director – XIAOMI

Wednesday, July 08, 2020


10:30 AM – 11:15 AM : Cross artistic inspirations, China – Western World – How two celebrities foresee creation in the luxury sector?
Keynotes by:
Chafik GASMI, CEO & Creative Director of CHAFIK STUDIO (by video)
Geping MAO, Brand Founder, MAOGEPING BEAUTY
Introduced and moderated by Hong ZHENG, Founder, GREENEXT / Adventi Communication


11:30 AM – 12:15 PM : E-commerce: How to leverage the packaging to make your brand stand out?
The packaging is the must-pass during the purchasing journey despite the evolution of the marketplace nowadays – E-commerce & Omni-channels. The discussion will cover the topic of how does a brand create better customer engagement within China’s digitalization, how does a brand build a strong connection with its customer via today’s or future’s packaging?
Round table moderated by Yuwan HU, COO, DAXUE CONSULTING
With the participation of:
• Grace Grace LIU, Creative Expert, TMALL


12:45PM – 1:30PM: Color Cosmetics in China; Gen Z: China Beauty Consumers
China is becoming one of the largest and fastest growing color cosmetics market in the world. Besides major international brands like Dior, YSL, Chanel or Estée Lauder we have now strong local brands challenging established positions.
This topic will focus on local beauty consumers study and explore China’s evolving beauty market and the effective strategies brands are using to reach Gen Z consumers.
Conference by Maggie Men, Trend Director, WGSN


01:30 PM – 02:15 PM : Vegan in China: Trend or Fad?
The rising trend of vegan reflects our desire for a healthy and clean lifestyle in harmonious coexistence with the natural environment. But is Vegan beauty a trend or fad in China?
Conference by Jean-Yves Bruxer, Managing Director, Sethic Innovations


02:30 PM – 03:15 PM : Re-act to the new consumption of Wines & Spirits in China
2020, a new decade of the 21th century strongly shaken by Covid-19. The epidemic has been spreading worldwide, and now China starts to recover from the hit.
Before, the Wine & Spirit serve to:
• Organoleptic (taste)
• Narcotic (pleasure)
• Social (conviviality)
• Cultural (patrimony)
And consume for self, for others or with others.
After confinement of several months, is there an impact in the way people buy and consume wine in China?
How should the Wine & Spirit industry players adapt to this new consumption evolution?
• Moderated by Christophe PRADERE – Founder and CEO – BETC DESIGN
Guohua SHU – R&D Director – VATS GROUP
• Richard LI – CEO – Domaine Franco-Chinois and of Canaan Winery Co.


03:30 PM  – 04:15 PM : Back to their roots, a winning strategy for Chinese brands
Local Chinese brands with content and / or long history are today more and more meaningful to young Chinese consumers and many westerns brands have been looking at playing on cross overs with Chinese brands.
During this talk we will discuss about this trend known in China as “Guochao”.
• Moderated by Louis HOUDART – Founder CREATIVE CAPITAL
Holly KIM – Head of Data Business – Measure China
Arnaud CASTEL – Founder – Kapok

All the conferences will be translated in English and/or in Chinese

The conference program is subject to changes up until the day of the show.