Conferences & Round Tables Program

Wednesday April 10th


10:00am – 10:45am “Cosmetics in Young Generation’s Eyes, “
Conference by Vicky Zhou, Research Analyst – Mintel China Reports


11:15am – 12:00pm “Color Wave by Beautystreams”
Conference presented by Lan Vu, Founder and CEO of Beautystreams.


1:00pm – 1:45pm “Cosmetic Regulatory in China: Update and Perspective”
Conference by Yidan WU, Secretary-General, CACHCA (Cosmetic Affiliate of China Health Care Association)


2:15pm – 3:00pm “Digital and Beauty Trends”
Conference Bowen Yang, Business Development Manager from BrandImage, a SGK Group company.


3:30pm – 4:00pm “Eyes makeup: From eyes shadows and eye lashes to eye brows”
Conference by David Zhang, Eye Brows Artist, founder of DAVID Brow Art Group


4:30pm – 5:15pm “The latest innovations and how they are in line with beauty trends”
Round table moderated by Charles-Emmanuel Gounod, CEO & Founder of Beautyworld Connexions and Florence Bernardin, CEO & Founder of Information & Inspiration


5:30pm MakeUp in Shanghai Cocktail party

Thursday April 11th


9:30am – 10:15am “Asia Beauty Trends with a focus on China”
Keynotes by Maggie Men, WGSN Trend Specialist


“Clean/Green Beauty in China”


10:45am – 11:30am Part 1: “The challenges and opportunities of being Clean/Green in China skin care and make up formulation”
Conference by Jean-Yves Bruxer, Managing Director of Sethic Innovation


11:45am – 12:30pm Part 2: “The Conscious Chinese Consumer or how to offer Sustainable Packaging and Formulas to Chinese consumers”
Round Table moderated by Charles-Emmanuel Gounod, Beautyworld Connexions with the participation of selected MakeUp in Shanghai exhibitors and Lan Kar Kui, Art director and VC lecturer at The Raffles Academy Shanghai.


1:30pm – 2:15pm “The localization of beauty & luxury codes in China”
Conference by Natacha Devillers, General Manager of Zorba China and Max Hocquet, Creative Director of Zorba China.


2:30pm – 3:30pm “The rise of C-Beauty”
Conference by Florence Bernardin, CEO & Founder of Information & Inspiration


3:45pm – 4:30pm Make Up For Ever
Presentation by Pro Makeup Artists from the Make Up For Ever Academy.

All the conferences will be translated in English and/or in Chinese

The conference program is subject to changes up until the day of the show.