Senior Design Director – XIAOMI

Ms. Lu CHEN is the design director of Xiaomi’s Ecosystem and is responsible for packaging, product and VI design.

She graduated from Art Center College of Design, USA, with a bachelor’s degree in Graphic Design. She has over 15 years of experience in packaging & graphic design.

She joined Xiaomi in 2011. According to the needs of different projects, she led Xiaomi cross-department team and worked together to complete Mi & Redmi mobile phone packaging series, Ecosystem packaging series, Mi, Mijia and Mitu brand designs, and Mi Home flagship store, CES and MWC Xiaomi exhibition area, and Mi branding products. She designed the Xiaomi packaging which break the traditional thinking of the mobile phone packaging. The minimalist, practical and environmental friendly become the packaging style of Xiaomi. Lead the team to create a packaging form suitable for Mi e-commerce platform so that the package not only serves the product but also suits the needs of platform development. has received national and international awards such as Gold, and Bronze Pentawards, Red Dot Communication Design, Good Design award Best 100, IF Award, and Red Dot Award.