Business Development Manager, Brandimage
Bowen Yang is Brandimage Greater China’s business development manager, responsible for client service, CRM and new business development. She believes a thorough understanding of target audience is the basis of building a successful and sustainable brand. A great brand tells genuine and touching stories.
Prior to Brandimage, Bowen has over 7 years of experience in consumer& service sector, she has 3 years of experience working at Landor, familiar with brand building and consumer purchasing behavior, especially insightful into lifestyle categories.
Bowen started her career in consulting field after the receipt of her master’s degree from University of Bath in UK.
Previous clients such as: Chimelong, Jinjiang Group, Efund, Alibaba, UGG, Samsonite, etc.